Transforming 130 acres of underutilized land in the heart of Southern Georgian Bay into an innovative, fully integrated, environmentally friendly, and vibrant mixed-use village that will foster complete community health and well-being, attract employers and create quality jobs, generate enduring positive economic impacts and deliver attainable housing for Collingwood and Simcoe County.


The Poplar Regional Health & Wellness Village will deliver Ontario’s premier “Base Camp” for Innovative Health & Wellness, focused on health care, sports medicine, right at the heart of Simcoe County, Collingwood, Clearview and Southern Georgian Bay.

With seven intentionally-planned and interconnected districts that integrate the region’s recreational, social, and cultural assets. Working with the municipality and local community, the vision seeks to  catalyse economic growth and diversification, quality job creation, introduce new community services, and meet other community needs and desires.

It will be an authentic, thriving place that improves the lives of generations of Ontarians and Collingwood residents, who want to live longer, live better, and live happier.

Key highlights

Purpose-Built Workforce & Supportive Residential Housing Units

~1M SF
Of Medical, Health & Wellness Services

~600K SF
Of Office, Research & Innovation Uses


Total Development Value During Construction

Total GDP Contribution

Total Construction Jobs Created

Regional Health Hub & Wellness Campus
Market District
Excellence in Aging-in-Place District
Eco-Wellness District
Biotech & Innovation District
Centre of Excellence in Sports Medicine
Education District


Di Poce Management Limited is a Canadian holding and investment company. Privately owned and operated since 1986 by entrepreneur and philanthropist John Di Poce.

Live Work Learn Play (LWLP) is a mission-based international real estate development and advisory firm on the cutting edge of planning, developing, and activating dynamic, large-scale mixed-use complete community projects.


The heart of this project starts with Mr. John Di Poce and his family’s devotion to helping thousands of people in Ontario and giving back to his community. As a long-time resident of the area and a life-long philanthropist, John and his family have supported education, health care, and innovation in Collingwood and the region. It is with these same deep convictions towards helping others that Mr. Di Poce and his family want to deliver this project as a legacy of community benefits to Collingwood and the region for generations to come.

To help bring this vision to life, Di Poce Management chose Live Work Learn Play because of their prior experience conceiving and delivering transformational projects in Simcoe County and Ontario, as well as their previous work on integrated health and wellness, complete community projects around the world.

Through our development partnership, we have worked together with our team of consultants to create the exciting vision and preliminary plan for this community. At our core, our team’s mission is to create a legacy project that will benefit Collingwood and this community for years to come, and we are committed to working together as co-master developers to curate and nurture this Health and Wellness Village.



Share the vision and project with key stakeholders and the community and launch a perpetual process for ongoing ideation and collaboration.


Gather feedback on what people value, what challenges people face, and opportunities they would like to see considered for the future Village.


Invite ongoing community participation in how they can be a part of this visionary Health & Wellness Village.


The Globe & Mail

August 9, 2023

Wellness news – Design Boost: Real estate reinvention



July 25, 2023

Ontario is getting and entire village dedicated to health and wellness


Barrie Today

June 20, 2023

Collingwood hospital sends wishlist to province 


February 16, 2023

‘Our goal was to create a whole new economy’: Knowledge-based industries foster job growth in Collingwood


Collingwood Today

December, 26, 2022

2022 NEWSMAKERS: Poplar Village project gets MZO approval



November 17, 2023

Ontario Approves Zoning Order to Create Canada’s First Ever Mixed-Use Regional Health & Wellness Village in Collingwood

* / Collingwood Connection

November 14, 2022

Despite objections from new mayor, Collingwood council supports MZO for $2 billion wellness village


RENX (Real Estate News Exchange)

August 25, 2022

MZO sought for 130-acre Collingwood mixed-use development

* / Collingwood Connection

August 24, 2022

‘This is unique and transformational’: Collingwood council endorses MZO for $2-billion Poplar Wellness Village


News Release

August 19, 2022

Collingwood Town Council Votes in Favour of Advancing The Poplar Regional Health & Wellness Project


Collingwood Today

June 1, 2022

Residents speak up on Poplar Village proposal


May 19, 2022

‘It should always be evolving’: Developers of Collingwood wellness village want to hear from you


Collingwood Today

May 11, 2022

Poplar village developer holding public workshops May 31


April 12, 2022

Economic juggernaut’: Proposed Collingwood wellness village aims to bring $2 billion in investment


Collingwood Today

April 1, 2022

Poplar/Raglan development aims to be ‘catalyst’ for Collingwood’s future


March 11, 2022

Developers of proposed massive Collingwood project seek MZO in hopes of building wellness village on 130 acres


Collingwood Today

March 9, 2022

‘Dramatic’ vision for Poplar/Raglan lands revealed to council